The Eldeco group was founded in 1975 in Agra by S. K. Garg to professionally undertake real estate and construction projects, formed with a vision to excel on the ideals of timely delivery, ethics in business and transparency. The Group is synonymous with timely and quality delivery in 20 cities in North India and has already handed over 200 projects spanning large-format integrated townships, high-rise condominiums, industrial estates, malls and office buildings. Besides, 30 projects are in various stages of active execution, with an aggregate delivered area of more than 60 million sq.ft. and over 30,000 satisfied customers.
The group's expansion into Bareilly falls within a broader pattern of moving beyond its original Agra-Lucknow-Kanpur base into emerging North Indian towns. Alongside Panchkula, Lucknow, Panipat and Ludhiana, Bareilly was one of the cities where Eldeco launched a township project. In Bareilly, this has taken the shape of Eldeco City, positioned on the city's Nainital Road corridor.
Eldeco City is located on the Bareilly-Nainital Road, close to the centre of Bareilly city, away from the noise, crowd and pollution of the city, yet a few minutes' drive away from it. The project is developed under a joint venture between Eldeco Infrastructure and Properties Ltd and Alliance Residency Ltd, and forms part of a residential colony spanning 31.615 acres across the villages of Bilwa, Dohna Pritam Rai and Piperia (Ghanghora) in Bareilly district, to be developed in a planned, phased manner. The layout plan of the township is approved by the Bareilly Development Authority.
The offering is built around plotted development and villas rather than high-rise apartments, in keeping with how Eldeco has historically approached Tier-2 township markets. Eldeco City offers exclusive villas and plots, sprawling across acres of enchanting development designed to relax residents' minds and refresh their soul. The gated complex comes with a boundary wall and manned gates, and an exclusive club allows residents to indulge in sporting action, use the swimming pool, or lounge around the club lawns. Amenities extend to badminton and tennis courts, a gymnasium, children's play areas, a meditation park and a party lawn, matching the recreational scale typical of Eldeco's township-format projects elsewhere.
Eldeco's choice of Nainital Road reflects where Bareilly's organized housing sector has concentrated in recent years. As one moves toward the western side of Bareilly along Nainital Road, the area is dotted with high-end residential projects, and one of the standout developments here is Eldeco City, a large residential township offering residential plots and villas with an expansive clubhouse as a major selling point. For investors, areas near Pilibhit Bypass Road, the airport, and Nainital Road show particularly strong appreciation potential.
The immediate neighbourhood around the project carries the everyday infrastructure a township buyer looks for. Important landmarks near Eldeco City include a market, hospital and railway station, giving the Bishop Dohna Road location the essential facilities that make it a suitable place to live. Air Force School is about 4 km away, making it a consideration for families with children, while Fun City Mall lies roughly 5.6 km away for entertainment, shopping and dining. Hospitals such as SS Hospital and Haiders Hospital are also close to Eldeco City. A bypass road connection toward Delhi lies roughly 2 km from the project, and a B.Tech college sits across the road.
Bareilly's broader growth story underpins why a plotted township model works here. Known as "Nath Nagari," Bareilly is transforming from a traditional tier-2 city into one of Uttar Pradesh's more active real estate markets, supported by its strategic location, industrial growth and improving infrastructure. Infrastructure moves reshaping the city include the four-lane Pilibhit Bypass Road, which has improved connectivity to major cities and lifted property values along its corridor by 15-20 percent since completion, alongside a functioning airport with regular flights to Delhi and an upgraded railway station. Positioned roughly 250 km from Delhi NCR, the city also serves as a gateway to the Kumaon region of Uttarakhand, which is precisely the direction the Nainital Road corridor runs.
For a buyer comparing options along Nainital Road, Eldeco's track record outside Bareilly is the reference point rather than any claim specific to this project beyond what is documented. With more than 35 years of expertise in construction and real estate development, Eldeco has delivered more than 200 projects spanning townships, high-rise condominiums, industrial estates, malls and office complexes, with an aggregate delivered area of more than 40 million sq.ft. and more than 25,000 satisfied customers. Its earlier institutional partnership record includes a 200 acres township in joint development with the Lucknow Development Authority, one of the first instances of Public-Private Partnership in Indian real estate. That same discipline of working alongside development authorities carries over to Bareilly, where the Eldeco City layout has gone through Bareilly Development Authority approval.
The group's management has also been built around long-tenured real estate professionals rather than a single promoter-led setup. The Group is professionally managed under the leadership of Pankaj Bajaj, Chairman and Managing Director of Eldeco Housing and Industries Ltd. and Managing Director of Eldeco Infrastructure and Properties Ltd., who has driven the growth of the group from a small regional company to one with operations in multiple cities and verticals.
