The Eldeco Group was founded in 1975 in Agra by S. K. Garg to professionally undertake real estate and construction projects. The group spent its first two decades establishing itself as the dominant residential developer in Uttar Pradesh — establishing a strong presence in Lucknow, including a 200-acre township in joint development with the Lucknow Development Authority, one of the first instances of Public-Private Partnership in the country.
The pivot into Delhi-NCR came in 2000. Pankaj Bajaj formed Eldeco Infrastructure and Properties Ltd. (EIPL) under the chairmanship of S. K. Garg, with a focus on projects in the NCR of Delhi. EIPL expanded rapidly in the NCR with a number of successful residential projects, especially in the Noida and Greater Noida region. That early-mover positioning in Noida has since compounded into one of the group's most consequential geographical bets.
The Eldeco Group has been at the forefront of real estate development in North India since 1975, and is synonymous with timely and quality delivery in cities like Lucknow, Kanpur, Agra, Noida, Greater Noida, and other parts of the NCR of Delhi. Across the full group — which operates through the BSE-listed Eldeco Housing and Industries Ltd. (EHIL) in Lucknow and the privately held EIPL for the rest of India — Eldeco Group has delivered more than 200 projects with an aggregate delivered area of more than 60 million square feet.
The scale of Eldeco's current pipeline is underwritten by institutional capital, not just developer equity. HDFC Capital, the investment manager to four SEBI-registered Category II Alternative Investment Funds, manages a platform targeting the development of affordable and mid-income housing in India. HDFC Capital Advisors created a ₹1,500 crore platform in partnership with Eldeco Group to develop 18 residential projects across multiple towns, with a combined revenue potential of approximately ₹11,000 crore. For buyers assessing developer credibility, this co-investment structure — where a large institutional fund manager has conducted its own due diligence and committed capital — is a material indicator of execution capacity.
The launch of the 2 million sq ft Eldeco Live by the Greens in Noida represents the group's largest single commitment to the city. Located in Sports City at Sector 150, Noida, it is positioned as an expansive residential destination designed for an active and purposeful life. The sprawling project boasts numerous recreational and sporting facilities, a large clubhouse with modern amenities, acres of greens, and a river view.
The project is spread across 20 acres, has 11 towers and a total of 572 units, with apartments in 2 BHK and 3 BHK configurations. Eldeco Live by the Greens is a RERA-registered project with registrations for Phase I (UPRERAPRJ15172), Phase II (UPRERAPRJ121123), and Phase III (UPRERAPRJ575706).
The amenity programming at the project reflects the Sports City context directly. Highlights include Crickingdom Cricket Academy by Rohit Sharma, one of Noida's largest clubhouses, a cricket ground and pavilion, and a low-density layout that is four-side open with multiple entry and exit points. The site is easily accessible through the 6-lane Noida-Greater Noida Expressway.
Eldeco's choice of Sector 150 as its Noida flagship site is not incidental. The sector carries a distinct planning mandate within Noida Authority's masterplan. Spread across nearly 300 acres, Sector 150 is among the lowest-density sectors in Noida, with approximately 70% dedicated to green and open spaces. Sector 150 is the greenest sector in Noida with about 80% green cover, and Shaheed Bhagat Singh Park — spread over 40 acres and among the largest urban parks in the country — is within walking distance.
Connectivity is layered and maturing. The sector is easily accessible via the 6-lane Noida-Greater Noida Expressway and connected to the rest of NCR via the Noida-Greater Noida Metro. The closest metro station is Noida Sector 148 on the Aqua Line, approximately 4.6 km from the project. The Jewar International Airport, whose proximity Eldeco specifically highlights in project communications, adds a further layer of long-range connectivity for both residents and investors.
Social infrastructure in the 15-minute radius includes established schools and hospitals. Schools including DPS, Amity, Apeejay, Lotus Valley, Pathway, Shriram Millennium, and Step-by-Step are within a 15-minute drive. Hospitals in close vicinity include Jaypee, Yatharth, and Fortis.
The Sector 150 market has moved significantly in recent years, and Eldeco Live by the Greens sits within a sector that is now firmly in Noida's premium bracket. Flat rates in Sector 150, Noida changed by 48.8% in the last three years and 121.2% in the last five years. In 2026, the average property price in Sector 150 ranges between ₹10,000 and ₹14,500 per sq ft, depending on the project, construction stage, and amenities offered.
Following recent approvals and direction from the Noida Authority board meeting regarding the development of Sports City in Sector 150, the micro-market has witnessed renewed confidence among homebuyers and investors, backed by improving regulatory visibility, strong infrastructure growth, and rising demand for low-density living. Major projects by Tata, Godrej, Eldeco, ATS, and Samridhi are now moving toward the registry stage, potentially benefiting 8,000 families in the first wave alone.
For buyers who assess a developer by its total delivery record, the full group picture is relevant context. Beyond Noida and Greater Noida, Eldeco Group, promoted by Pankaj Bajaj, is one of North India's leading real estate developers, and was one of the early movers in tier 2 and tier 3 cities of North India. The aggregate delivered area stands at more than 40 million sq ft with more than 25,000 satisfied customers. Active projects span Panipat, Sonepat, Ludhiana, Jhansi, Neemrana, and Jalandhar in addition to the NCR markets. The group's industrial footprint includes the 1,200-acre Eldeco Sidcul Industrial Park at Sitarganj, Uttarakhand, developed as a flagship project in the industrial sector.
The group operates in Lucknow through the listed entity Eldeco Housing and Industries Limited (EHIL) and in the rest of India through the privately held Eldeco Infrastructure and Properties Limited (EIPL). Both entities share operational leadership under Pankaj Bajaj, who serves as Managing Director of both companies. For Noida buyers, the relevant vehicle is EIPL — the entity that holds and delivers the group's NCR residential portfolio, including Live by the Greens.
