The Eldeco Group traces its origin to 1975, when S. K. Garg set up the company in Agra to take up organised real estate and construction work across Uttar Pradesh. Eldeco Housing and Industries Ltd. (EHIL), incorporated in 1985, has been for over 3 decades the market leader in Lucknow, UP's capital and fastest-growing city, and the company is listed on the Bombay Stock Exchange with an uninterrupted dividend-paying record since inception. Its entry into the city was not incidental: Eldeco established a strong presence in Lucknow by developing, among others, a 200-acre township in joint development with the Lucknow Development Authority, one of the first instances of Public-Private Partnership in the country. That early PPP mandate is the reason Eldeco's name recurs across the city's growth corridors rather than being confined to one pocket, and Ashiyana's Bijnor Road belt is one of the addresses where this history is visible on the ground today.
Eldeco Shaurya is positioned at Azad Engineering, Sector N, Bijnor Road, Ashiyana, Lucknow. It is a residential township spanning over 37 acres, offering residential plots, villas and apartments amid landscaped greens. Configurations at the project run from compact plotted homes to larger formats, with saleable areas ranging from about 1,211 sq ft to 5,250 sq ft across 414 units, and 2 BHK plotted homes specifically listed at unit sizes of 1,029 to 1,744 sq ft, priced between roughly ₹27 lakh and ₹66 lakh. The project carries UP RERA registration, with the RERA registration number UPRERAPRJ17593, and possession scheduled for February 2026, placing it among the more advanced Eldeco developments in the city rather than a distant pre-launch.
Eldeco's footprint in Lucknow is not limited to one project. Of the 93 residential and commercial projects in the group's overall portfolio, 37 are in Lucknow alone, spanning corridors such as Amar Shaheed Path, IIM Road and Sitapur Road, where the group has developed projects including Eldeco Select, Eldeco City Dreams and Eldeco Luxa. Bijnor Road extends this pattern into south-west Lucknow: it sits within Ashiyana, a locality the group has built in since the era of its LDA joint-development township, and Eldeco Shaurya's township format of plots, villas and apartments mirrors the large-format residential model the group has used across its other North Indian markets.
Ashiyana residents rate the locality highly on access: the locality is rated 4.5 out of 5 for connectivity by residents, and it is served by the North-South Metro corridor, Kanpur Road, and proximity to Amausi Railway Station and the international airport, with Krishna Nagar and Singar Nagar metro stations also contributing to access across the city. On the highway side, Bijnor Road benefits from the Lucknow Outer Ring Road, officially NH 230, an 8-to-10-lane, 104 km quadruple carriageway designed for speeds up to 100 kmph, of which an 11 km, 6-lane stretch between Kursi Road and Sultanpur Road, known as Kisan Path, has already been constructed by the NHAI. This ring road corridor has had a measurable market effect: residential developments around the Outer Ring Road near Shaheed Path, Faizabad Road and Kisan Path saw close to a 40 percent increase in buy rates over 2-3 years, underlining why a township-format project on this side of the city carries appreciation relevance for an Eldeco buyer.
The immediate neighbourhood carries the everyday infrastructure a township depends on. The corridor is close to Utraitia Junction Railway Station, sits near the Babasaheb Bhimrao Ambedkar University, and is within reach of shopping destinations such as ABC Family Bazar, Gardens Galleria Mall and Madhaw Complex, alongside schools including Krishna Public, Gulmuhar Green and Lucknow Public. For healthcare, Vinayak Medicare Hospital, Indira Gandhi Hospital & Research Centre and Bajrang Hospital are among the facilities close to Eldeco Shaurya. At the locality level, Ashiyana's residential market is established rather than speculative, with apartments averaging around ₹7,200 per sq ft at present, giving an Eldeco buyer a benchmark to weigh a plotted or villa purchase within Eldeco Shaurya against the broader Ashiyana resale and rental market.
