Eldeco Housing and Industries Ltd. (EHIL), incorporated in 1985, has been the market leader in Lucknow — UP's capital and fastest-growing city — for over three decades. That dominance is most tangibly expressed in Mubarakpur, where the group did not merely develop a project but built an entire address: Eldeco City, an exclusive 133-acre township with plots, villas, apartments and commercial space within the secured environs of a gated community. For buyers evaluating Eldeco Latitude 27 today, this history is material context — they are entering a locality that Eldeco itself shaped.
The Eldeco Group has been at the forefront of real estate development since 1985, and the Group is synonymous with timely and quality delivery in 20 cities in North India, having handed over 200 projects spanning large-format integrated townships, high-rise condominiums, industrial estates, malls and office buildings. The aggregate delivered area stands at more than 60 million sq. ft. with over 30,000 satisfied customers. In Lucknow specifically, one of the group's earliest and most consequential moves was establishing a strong presence by developing, among others, a 200-acre township in joint development with the Lucknow Development Authority — one of the first instances of Public-Private Partnership in the country.
Before Latitude 27, Eldeco delivered multiple products within the Eldeco City boundary on IIM Road. Eldeco City Breeze is a high-rise residential complex with 2 and 3 bedroom premium apartments nestled in the 133-acre township, with a landscaped park, open spaces, rows of trees, and a lifestyle club. Eldeco City Dreams, also located within the same township, offers 1 and 2 bedroom apartments in a high-rise complex with a rooftop club, with 96 exclusive apartments in a clean and serene environment. On the commercial side, Eldeco City Arcade-II serves a captive market of over 2,200 families residing in Eldeco City and almost 2,000 families in the nearby areas.
The township is extremely well located on IIM Road and close to premium residential hubs such as Jankipuram, Aliganj and Vikas Nagar, while prime commercial areas such as Kapoorthala, UPSC Hall and Engineering College are also in the vicinity. This layered, multi-phase development approach — from plots and villas to apartments, retail, and now premium high-rises — is characteristic of how Eldeco operates in a market it knows well.
Eldeco Latitude 27 is a part of the inhabited township of Eldeco City, and comprises 5 towers with 2, 3 and 4 BHK premium residences. The project offers spacious 2 BHK+2T, 2 BHK+2T+S, 3 BHK+3T and 4 BHK+3T apartments with smart layouts, excellent ventilation, and three sides open for natural light.
Key project facts at a glance:
| Detail | Specification |
|---|---|
| Location | Eldeco City, IIM Road, Mubarakpur, Lucknow 226013 |
| Configurations | 2 BHK, 3 BHK, 4 BHK |
| Carpet Area Range | 757 – 1,343 sq. ft. (carpet) |
| Towers / Floors | 5 towers, 14 floors each |
| Total Units | 281 |
| Possession | November 2030 |
| RERA Number | UPRERAPRJ382100 (UP RERA) |
| Price (starting) | ₹93.5 lakhs onwards |
Only four apartments sit on each floor, designed with three open sides to ensure natural light, ventilation, and a more private living experience. Residents can access a clubhouse, swimming pool, gym, yoga pavilion, kids' play area, landscaped gardens, 24x7 security with CCTV, and both basement and surface parking.
The area's appreciation trajectory is unusually well documented. IIM Road has seen a 62% upsurge in property prices over the last five years from 2021 to 2024. IIM Road is a well-established hub for residential demand, strategically located with smooth connectivity to Hazratganj and Lucknow Junction via NH-30, and benefits from the presence of IIM Lucknow, healthcare facilities like Bright Hospital, and shopping complexes like Eldeco Arcade. The average property rate on IIM Road as of 2025 sits at approximately ₹6,000 per sq. ft., according to market trackers — a figure that frames Latitude 27's pricing relative to its sub-market.
Chaudhary Charan Singh International Airport is roughly 20–25 kilometres from Mubarakpur, and Eldeco Latitude 27 is approximately 30 minutes from the airport, with residents also enjoying good connectivity to Hazratganj, Gomti Nagar, Alambagh and Indira Nagar. The site is a 25-minute drive from Lucknow Railway Station.
The demand here is also education-driven. Eldeco Latitude 27 is within walking distance of the Indian Institute of Management and other educational institutes such as Maharshi Vidya Mandir, Central School and Bal Bharti School. The presence of reputed institutions including IIM Lucknow has consistently pushed residential demand in this micro-market.
In 2024 alone, Lucknow witnessed the launch of 61 new real estate projects, spanning approximately 53,655 units and 9.29 lakh square metres of space, with an investment of ₹6,150 crore as per UP RERA. Over the five years from 2020 to 2024, Lucknow's property market increased at a compound annual growth rate of 9–11% in several zones. Infrastructure spending is a primary driver: the 104-km Outer Ring Road (NH-230) and the 302-km Agra–Lucknow Expressway have enhanced suburban connectivity.
Eldeco's own pipeline signals continued confidence in Lucknow. A major upcoming project is Eldeco Solano Gardens, a 54-acre integrated township in Lucknow with an estimated Gross Development Value of over ₹1,000 crore, expected to boost the company's growth in FY2026–27. Separately, a ₹1,500 crore investment platform created in partnership with HDFC Capital Advisors is slated to develop 18 residential projects across North India, including in Panipat, Sonipat and Rishikesh, with revenue potential estimated at ₹11,000 crore over the coming years. For a buyer at Latitude 27, Eldeco's active investment in Lucknow across parallel projects is relevant evidence of organisational commitment to the city.
EHIL is listed on the Bombay Stock Exchange and has an uninterrupted dividend-paying record since inception. Unlike many debt-laden real estate firms, the company maintains a conservative balance sheet with very low debt levels — a distinction that matters when assessing delivery risk on an under-construction project with a November 2030 possession timeline. By dominating the Lucknow and Kanpur markets, the company leverages deep local expertise, regulatory relationships and brand recall that national players often lack.
