Eldeco Group traces its origins to 1975, when
The Eldeco group was founded in 1975 in Agra by S. K. Garg to professionally undertake real estate and construction projects, formed with a vision to excel on the ideals of timely delivery, ethics in business and transparency. The group's listed arm, Eldeco Housing and Industries Ltd, went public on the Bombay Stock Exchange and has held an uninterrupted market leadership position in major towns of UP, with an uninterrupted dividend paying record since 1985. A second company, Eldeco Infrastructure and Properties Ltd, was formed in 2000 under Pankaj Bajaj to have projects in the NCR of Delhi, expanding rapidly with a number of successful residential projects especially in the Noida and Greater Noida region.
It was through this second phase of growth that Eldeco moved beyond Uttar Pradesh and the NCR into Punjab and Haryana. From 2005 onwards, the group expanded rapidly with the integrated township format to Sonepat, Panipat, Ludhiana and Jalandhar. FDI partnership was tied up for township projects in Lucknow and Jalandhar, marking Jalandhar as one of the earliest markets outside Eldeco's core UP-NCR belt to receive this integrated township model. Across its history, the Eldeco Group has been at the forefront of real estate development since 1985 and is synonymous with timely and quality delivery in 20 cities in North India, having already handed over 200 projects spanning large-format integrated townships, high-rise condominiums, industrial estates, malls and office buildings, with 30 projects in various stages of active execution and an aggregate delivered area of more than 60 million sq.ft. with over 30,000 satisfied customers.
Within Jalandhar, Eldeco's signature project is Eldeco Greens, positioned by the developer as the first integrated residential township in Jalandhar, offering both expandable villas and plots. Spanning over 83 acres, the township comprises landscaped greens, a fully operational club, sports facilities, a designated retail zone and plots for schools, nursing homes and other shops within the security of a gated society. The clubhouse itself is a stated draw: Club Anandam is described as the most happening club of the city with a swimming pool, gym, lawn tennis court, steam, cafe, banquet hall, party lawn and pool table. A G.D. Goenka International School operates within the township, giving resident families a school inside the gated perimeter rather than a daily commute to one.
Within the larger township, Eldeco has also carved out smaller, more exclusive enclaves — Eldeco Flower Valley, for instance, is a set of exclusive residential plots at a prime location inside the Eldeco Greens Township, consisting of 27 exclusive residential plots with its own access gate and boundary wall. This layering — a large master township with smaller gated pockets inside it — reflects the same integrated-township format the group first used at scale in Lucknow with the Lucknow Development Authority and later replicated across Sonepat, Panipat and Ludhiana.
Eldeco Greens sits on Nakodar Road in the Khurla Kingra–Khambra belt of Jalandhar. The road is a seamlessly connected and rapidly developing corridor that offers smooth access to key locations in Punjab, connecting Jalandhar City to Nakodar and extending to Moga and Ludhiana, ensuring easy intercity travel through NH 703 and NH 44. For families with wider travel needs, the Sri Guru Ram Dass Jee International Airport is accessible via NH 3, and the domestic airport at Adampur adds to the area's connectivity. Locally, the area is well-served by buses, cabs and auto-rickshaws, with the Jalandhar railway station and reliable road transportation providing easy commutation for residents.
This corridor advantage matters for a developer running a large integrated township, because a self-contained 80-plus-acre community still needs the city's schools, hospitals and markets within reach for everyday errands and emergencies. The location is described as being near the bus stand, railway station, banks, commercial hubs, schools, markets, malls, entertainment hubs and hospitals. Jalandhar itself is the largest city of the Doaba region, an area historically defined by its position between the Sutlej and Beas rivers and known as a hub for outbound migration to Canada, the UK and the Gulf — a demographic that keeps NRI demand for secure, freehold plotted development active in the local market.
Jalandhar's broader property market has been on an upward trajectory. The estimated price rise in Jalandhar in 2024 was around 4%, driven by ongoing infrastructural development, modern amenities, location advantage and rising demand for quality living spaces. On Nakodar Road specifically, resale listings for plots inside Eldeco Greens show land trading in the range of roughly one and a half to over two crore for larger, more complete plots and duplexes, while entry-level plots in the surrounding belt list from the mid-twenties of lakhs upward — a spread that reflects both the gated township premium and the wider affordability of Jalandhar compared to metro markets. Villas within the township have historically been priced from the low fifties to low eighties of lakhs depending on configuration and plot size.
Wider infrastructure investment is also reshaping the corridor's outlook. Jalandhar has been selected for participation in the Government of India's Smart City programme, and the city continues to anchor Punjab's sports goods and leather manufacturing base — industries that sustain local employment and, in turn, steady housing demand. The Amritsar–Jamnagar Expressway, once operational, is expected to further improve Jalandhar's connectivity to national logistics corridors, a development that adds to the long-term case for landholding along established arterial roads such as Nakodar Road.
For a buyer weighing Eldeco Greens against other Jalandhar options, the relevant frame is less about a single project and more about the developer's operating pattern: Eldeco enters a city with a large land parcel, master-plans it as a gated township with its own club, school and retail zone, and then phases smaller plotted or villa enclaves inside that township over time — the same approach visible in Eldeco Flower Valley within Eldeco Greens. Beyond Lucknow, Kanpur, Agra, Greater Noida, Noida and Gurgaon, the group has also built this format into Panipat, Sonipat, Ludhiana, Jhansi, Bareilly, Panchkula, Neemrana, Delhi, Kasauli, Rudrapur, Gorakhpur, Rishikesh and Jalandhar. That geographic spread, anchored by a listed group company with a multi-decade dividend record, is the backdrop against which the Jalandhar township should be read — a regional player applying a template it has repeated across roughly two dozen North Indian cities, with Jalandhar being one of its earliest entries into Punjab.
