The Eldeco Group was founded in 1975 in Agra by S. K. Garg to professionally undertake real estate and construction projects. That founding vision — timely delivery, ethical practice, transparency — has been the constant across half a century of growth. Eldeco Housing and Industries Ltd. (EHIL), incorporated in 1985, built a market leadership position in Lucknow that it has held for over three decades. EHIL is listed on the Bombay Stock Exchange with an uninterrupted dividend-paying record since inception, while its NCR-focused arm, Eldeco Infrastructure and Properties Ltd. (EIPL), was incorporated in 2000 to undertake large-scale projects in Delhi NCR and other states of North India.
Today the group is synonymous with timely and quality delivery across 20 cities in North India, has handed over more than 200 projects spanning large-format integrated townships, high-rise condominiums, industrial estates, malls and office buildings, with 30 more projects in active execution. Beyond the anchor cities of Lucknow, Kanpur, Agra, Greater Noida, Noida and Gurgaon, Eldeco has active developments in Panipat, Sonipat, Ludhiana, Jhansi, Bareilly, Panchkula, Neemrana, Delhi, Kasauli, Rudrapur, Gorakhpur, Rishikesh and Jalandhar. The institutional dimension of the group is equally substantial: Och-Ziff, one of the largest hedge fund groups in the world, has held an equity position in the unlisted EIPL, and a co-investment platform has been formed with HDFC Capital.
Sector 150 sits at the southern end of the Noida Expressway, a location that concentrates several structural demand drivers simultaneously. The area's unique development plan dedicates roughly 80% of land to greenery and 70% to sports amenities, making it structurally different from denser mid-city sectors. That planning framework explains why Eldeco chose it for one of its largest single residential launches anywhere in the NCR.
The market data from this sector is unusually sharp. According to ANAROCK, average housing prices in Sector 150 have surged 128% over three years, while rental values have jumped 66%, making it one of the fastest-moving residential markets in the NCR. The average price per square foot moved from Rs 5,700 in late 2021 to Rs 13,000 by end-2024, while monthly rents climbed from Rs 16,000 to Rs 26,600 over the same period. Flat rates in the sector are up 121.2% in five years and 197.6% over ten years.
Forecasts through 2027 from market analysts point to Sectors 150 and 107 as the leading growth nodes within Noida, driven by metro connectivity and proximity to IT employment clusters. Infrastructure additions are compounding this trajectory: the sector is directly accessible via the six-lane Noida–Greater Noida Expressway, and the Noida–Greater Noida Metro provides connectivity to the broader NCR. The Faridabad–Noida–Ghaziabad Expressway will further reduce inter-city travel times, while a 1,000-acre Greater Noida International Film City is planned nearby. The Navi Mumbai-scale Jewar International Airport, approximately 20 minutes from Sector 150, adds long-term demand from aviation-adjacent industries and NRI buyers.
Eldeco marked the launch of the 2-million-square-foot Eldeco Live By The Greens in Noida as a group milestone, and the numbers justify that description. The project is spread across 20 acres, comprises 11 towers and 572 units, and offers 2 BHK and 3 BHK configurations. With 17 towers rising up to 22 floors, Eldeco has prioritised openness over density in its tower spacing.
The project adheres to a low-density planning approach of approximately 75 units per acre, with wide spacing between towers to ensure apartments benefit from natural ventilation and ample daylight. Apartment sizes run from 1,137 sq ft for a 2 BHK to 1,404 sq ft for the 3 BHK Verve configuration. The project holds three separate RERA registrations — Phase I: UPRERAPRJ15172, Phase II: UPRERAPRJ121123, Phase III: UPRERAPRJ575706 — providing phased transparency for buyers.
The project's defining USP is its Sports City ecosystem and the CricKingdom Cricket Academy by Rohit Sharma, integrated directly into the community, approximately five minutes from Sector 148 Aqua Line Metro Station. Planned facilities within this academy include a professional-grade cricket pavilion, a cricket field, lawn tennis courts, a half-court basketball court and a climbing wall.
At the centre of Phase I sits a clubhouse spanning approximately 39,000 square feet, featuring a poolside cabana, a premium café space, and a range of amenities designed around a resort-like atmosphere. The sports infrastructure extends to two dedicated basketball courts, a grass-sloped event seating area, a jogging and walking track, and a lawn tennis court. Sector 150 itself is the greenest sector in Noida by green-cover ratio, and Shaheed Bhagat Singh Park — a 40-acre public park, among the largest in the country — is within walking distance of the project.
Current market pricing for Eldeco Live By The Greens is estimated in the range of Rs 10,500 to Rs 13,400 per sq ft depending on phase, floor level and view, with 2 BHK units starting at approximately Rs 1.31 crore and 3 BHK units ranging from Rs 1.61 crore to Rs 1.9 crore. Phase II carries a targeted RERA completion date of December 31, 2026, while Phase III is scheduled for completion by February 28, 2027. Major banks including HDFC, ICICI and SBI have approved home loans for the project.
EIPL expanded rapidly in the NCR with several successful residential projects, particularly in the Noida and Greater Noida region. In the broader NCR, Eldeco has built mid-income housing along Sohna Road in Gurugram and has developed its flagship commercial asset, Eldeco Centre in Malviya Nagar, Delhi. Following the implementation of RERA in 2016, Eldeco was among the first developers in North India to achieve compliance.
The group's financial structure is also a relevant signal for buyers in a phased project. As of FY2024, Eldeco reported zero net debt, and the group's refusal to over-leverage — while many competitors collapsed under high interest costs — has been cited as the primary reason for its four-decade continuity. For a buyer committing to a 2027 possession timeline, a developer with no net debt and HDFC Capital as a co-investment partner carries a materially different risk profile than a leveraged one.
