Eldeco Group traces its origins to 1975 in Agra, where S. K. Garg founded it to undertake real estate and construction on a professionally managed basis. The group was founded in 1975 in Agra by S. K. Garg to professionally undertake real estate and construction projects. Over the following decades the group expanded city by city across North India, and Ludhiana entered its portfolio as part of a deliberate move into integrated township formats across Punjab. Eldeco group expanded rapidly with the integrated township format to Sonepat, Panipat, Ludhiana and Jalandhar.
Today the group operates through two entities — the BSE-listed Eldeco Housing & Industries Limited and the privately held Eldeco Infrastructure & Properties Limited — and has delivered more than 200 projects totalling over 60 million square feet. Eldeco Group has delivered more than 200 projects with aggregate delivered area of more than 60 million square feet. Ludhiana sits alongside cities such as Delhi, Noida, Gurugram, Panipat, Sonipat, Kanpur, Rudrapur, and Jalandhar as a named market in the group's current operating footprint. Apart from Lucknow, Eldeco is a leading real estate developer in most key cities of North India such as Kanpur, Delhi, Noida, Greater Noida, Gurugram, Panipat, Sonipat, Ludhiana, Rudrapur, Bareilly, Panchkula, Neemrana, Sitarganj, Jhansi, and Jalandhar.
In April 2025 HDFC Capital Advisors — the real estate private equity arm of HDFC Group — formalised a ₹1,500 crore platform with Eldeco to develop 18 residential projects across tier-2 and tier-3 towns, with Ludhiana explicitly named as one of the target cities. HDFC Capital Advisors Limited has created a ₹1,500 crores platform in partnership with the Eldeco Group to develop 18 residential projects across multiple towns including Panipat, Sonipat, Rudrapur, Ludhiana, Kasauli and Rishikesh, with total development area of more than 10 million square feet and combined revenue potential of about Rs. 11,000 Cr. That institutional backing gives Ludhiana buyers a concrete signal of the group's medium-term commitment to this geography.
Eldeco's first major Ludhiana footprint was on the Ludhiana–Jalandhar GT Road, where the group developed Eldeco Estate One, a 73-acre residential township offering freehold plots and expandable villas. Eldeco Estate One brought freehold residential plots ranging from 167 to 451 sq. yd. within the comforts and amenities of a 73-acre residential township. Completed projects within that township — Eldeco Mayfair Villas and Eldeco Mansionz — also offered expandable villa formats, demonstrating the group's consistent product approach in the city. Large scale deliveries were achieved in Noida, Greater Noida, Lucknow, Panipat, and Ludhiana.
The group has also delivered HiStreet, a commercial project on GT Road Ludhiana, RERA registered as PBRERA-LDH-PR0003. Eldeco HiStreet on Main G.T. Road, Ludhiana carries RERA No. PBRERA-LDH-PR0003. The pattern across these projects — plotted land, expandable villas, curated amenity clubs — reflects a consistent approach Eldeco has now carried southward to Pakhowal Road.
Eldeco Viviana is Eldeco's current ongoing project in Ludhiana, sited at Lalton Kalan-1, Pakhowal Road. It is registered with Punjab RERA under number PBRERA-LDH44-PR0916. Eldeco Viviana offers plots ranging from 129 sqm to 468 sqm on Pakhowal Road, Ludhiana, with RERA No. PBRERA-LDH44-PR0916.
The project is a gated community developed by Eldeco Maksad Properties Limited, spanning 45 acres. Eldeco Viviana, Pakhowal Road, Ludhiana, offers premium residential plots, villas and floors and commercial shops in a sprawling 45-acre gated community. The product mix spans residential plots (129–468 sqm), premium 3 BHK villas on 242 sq yd plots, and 4 BHK luxury floors. Eldeco Viviana is a luxurious residential community with premium 3 BHK villas with plot size 242 sq yd where classic elegance meets modern comfort. Floors start from 2,344 sq ft and are priced from ₹1.36 crore. Exquisite 4 BHK luxury floors in Ludhiana start from 2,344 sq. ft. and are priced from just 1.36 Cr.
The community is positioned along a 45-metre-wide internal road and includes the Viviana Club as its recreational anchor. The gated community sits along a 45-metre-wide road and features the exclusive Viviana Club with premium amenities for recreation and relaxation. Amenities within the project include a swimming pool, gymnasium, jogging tracks, clubhouse, tennis court, badminton court, children's playground, and CCTV security. The Eldeco developer launched this project at the site in Pakhowal Road, Ludhiana; the developer makes the project appealing to buyers by offering a swimming pool, gym, jogging tracks, clubhouse, tennis court, badminton court, garden, kids' playground, CCTV, security, and more.
Pakhowal Road is a 150-metre-wide arterial corridor in southern Ludhiana that runs through established residential nodes including Model Town, Sarabha Nagar, and Shaheed Bhagat Singh Nagar. Important landmarks like Shaheed Bhagat Singh Nagar, Model Town and Sarabha Nagar are located along Pakhowal Road, which is a 150-metre-wide road linked to Jodhan-Raikot Road, ensuring robust connectivity to the rest of the city. That scale of road makes it one of Ludhiana's most recognisable south-city axes and provides an immediate sense of why institutional-grade developers target it.
The stretch connects directly to Ludhiana's Industrial Area-A and B, the city's two principal employment clusters. Pakhowal Road offers direct connectivity to Industrial Area-A and B, which are employment hubs in Ludhiana; easy access to the industrial hubs ensures good rental demand in areas located along Pakhowal Road. Ludhiana Junction Railway Station is approximately 9 km from the Viviana site, and the city is linked by road to Chandigarh, Delhi, and Gurugram. The Ludhiana Junction Railway Station is 9 km away, and the project offers direct connectivity to Industrial Area-A and B, which are employment hubs in Ludhiana.
Social infrastructure along the road is mature. Schools within reach of the Viviana site include Britannica International, DAV, Manav Rachna International, and Guru Nanak International. Hospitals within close proximity include Bhalla, EVA, Pancham, and Jindal. Several prestigious schools like Britannica International, DAV, Manav Rachna International, Guru Nanak International are in the vicinity; various renowned hospitals including Bhalla, EVA, Pancham, Jindal are in close vicinity. Retail is served by malls including Flamez, Silver Arc, and Grand Walk. Flamez, Silver Arc, and Grand Walk are among various malls in close proximity.
Two infrastructure developments are expected to further raise connectivity from this corridor: the under-construction Halwara International Airport and the Delhi–Amritsar–Katra Expressway. The upcoming infrastructure upgrades, such as Ludhiana International Airport and Delhi-Amritsar-Katra Expressway, are set to boost the property values of the areas along Pakhowal Road.
As of current data, the average flat rate on Pakhowal Road stands around ₹6,450 per sq ft, with 2 BHK apartments in the ₹74 lakh–₹88 lakh range and 3 BHK apartments between ₹95 lakh and ₹1.36 crore. The average flat rates in Pakhowal Road, Ludhiana is ₹6,450 per sq ft. A 2 BHK flat is available at a price range of ₹7,480,000–8,800,000. A 3 BHK flat is available at a price range of ₹9,500,000–13,650,000. Land rates on the stretch range from approximately ₹2,600 to ₹6,300 per sq ft. Land rates in Pakhowal Road, Ludhiana are around Rs 2,600–6,300 per sq ft.
Over a 10-year window, flat prices on Pakhowal Road have appreciated approximately 79 percent; over five years the figure is 34 percent. Flat rates in Pakhowal Road, Ludhiana changed by 10.3% in the last 3 years, 34.4% in the last 5 years and 79.2% in the last 10 years. These numbers give plotted inventory like Viviana a recognisable baseline against which to judge long-term land value movement on the corridor.
Ludhiana is not an incidental market for Eldeco. The group first brought the integrated township format here as part of a deliberate North India expansion that also covered Jalandhar, Panipat, and Sonipat. Eldeco group expanded rapidly with the integrated township format to Sonepat, Panipat, Ludhiana and Jalandhar. Its more recent co-investment platform with HDFC Capital names Ludhiana as a target city for a pipeline that collectively targets ₹11,000 crore in revenue across 18 projects. HDFC Capital Advisors Limited has created a ₹1,500 crores platform in partnership with the Eldeco Group to develop 18 residential projects across multiple towns including Ludhiana, with combined revenue potential of about Rs. 11,000 Cr.
Chairman and Managing Director Pankaj Bajaj has described the rationale directly: "This investment allows us to accelerate our expansion into high-growth markets that are increasingly being connected to India's economic centres. There is a huge unmet demand for quality housing in tier-II and tier-III cities across India." For a buyer evaluating Eldeco Viviana on Pakhowal Road, that statement is an indication of the group's intent to remain active in Ludhiana beyond a single project cycle.
