45 Acres of Thoughtfully Planned Living on Ludhiana's Pakhowal Road
3 & 4 BHK, Plots · Starting ₹1.53 Cr onwards
Eldeco Viviana is a 45-acre gated township on Pakhowal Road in Ludhiana, developed by Eldeco Group — a builder founded in Agra in 1975 that has since delivered integrated townships across Lucknow, Kanpur, Noida, Greater Noida, Panipat, Panchkula, Bareilly, and Ludhiana. The project is registered with Punjab RERA under number PBRERA-LDH44-PR0916 and offers residential plots ranging from 129 to 468 square metres, 3 BHK villas, and 4 BHK luxury floors — three product types within one coherent address.
The township is laid out around a 22,000 sq ft clubhouse whose indoor recreational floors and rooftop swimming pool anchor the social life of the community. An in-township retail plaza, SCOs, and daily convenience stores bring everyday commerce within walking distance. Wide, tree-lined internal roads and lush green landscapes frame each plot and built unit, creating a rhythm of open space that is rare in urban Ludhiana.
Every villa at Viviana is designed to deliver modern conveniences within a compact but purposeful footprint: modular kitchens with chimney and hob, laminated wooden flooring throughout, all-weather air conditioning, and carefully proportioned rooms that let natural light do most of the work. The 4 BHK luxury floors, starting at 2,344 sq ft, are sized for families who want apartment-style convenience without the density of a high-rise. The underlying design philosophy is one of considered restraint — no decorative excess, but nothing left out either.
Eldeco Group's history in Ludhiana stretches back through two completed townships — Eldeco Estate One (73 acres on GT Road) and Eldeco Mayfair Villas — giving the developer both institutional knowledge of this city's buyer profile and an established service infrastructure. Viviana represents the group's return to Ludhiana with a newer product on a newer corridor, benefiting from Pakhowal Road's ongoing growth in social infrastructure and the city's improving road connectivity via the Delhi–Amritsar–Katra Expressway interchange near Jodhan.
For families choosing Ludhiana as a long-term home, and for buyers weighing the relative merits of a self-built plot against a ready villa or floor, Eldeco Viviana offers a rare ability to match product to life stage within a single gated community. Enquire to explore configurations, site visits, and the current payment plan.
Starting from Rs. 1.53 Cr onwards
| Configuration | Size | Starting Price |
|---|---|---|
| Residential Plot Freehold plots in a RERA-approved gated township with immediate registry | 1389–6006 sq.ft. | Rs. 1.06 Cr |
| 3 BHK Villa Ground-plus-one villa with modular kitchen, all-weather AC and reserved parking | 1900 sq.ft. | Rs. 1.68 Cr |
| 4 BHK Luxury Floor Spacious luxury floor with laminated wood flooring and chimney-fitted modular kitchen | 2344 sq.ft. | Rs. 1.36 Cr |
Detailed master plan and unit-wise floor plans available on request.
Laton Kalan-1, Pakhowal Road, Ludhiana, Punjab 142022 · Pakhowal Road · Ludhiana
Pakhowal Road is one of Ludhiana's most established residential corridors, running south from the city's core through Shaheed Bhagat Singh Nagar and Model Town Extension toward the Jodhan–Raikot Road junction. The 150-metre-wide arterial road links residents directly to Industrial Areas A and B — Ludhiana's primary employment belt — and carries onward connections toward the Ludhiana–Ferozepur Highway. Landmark precincts such as Sarabha Nagar and Model Town sit along or adjacent to this stretch, giving it a mature, amenity-rich character that few micro-markets in Punjab can match.
Eldeco Viviana sits at Laton Kalan-1 on Pakhowal Road, where the address carries both practical and aspirational weight. The project's position on a 45-metre-wide internal road within the township ensures a calm, ordered environment distinct from the main arterial bustle. Ludhiana Junction Railway Station is roughly 9 km away, and the under-construction Halwara International Airport lies approximately 27 km from the neighbourhood, while the Delhi–Amritsar–Katra Expressway is set to interchange near Jodhan — around 11 km from this address — compressing long-distance travel time significantly once complete.
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The under-construction 670 km Delhi–Amritsar–Katra Expressway under Bharatmala Pariyojana will interchange near Jodhan, approximately 11 km from Pakhowal Road, cutting Delhi travel time to roughly 4–5 hours once operational.
The Ludhiana International Airport at Halwara, approximately 27 km from Pakhowal Road, is being upgraded to handle expanded international operations, strengthening Ludhiana's air connectivity to domestic and overseas destinations.
A planned railway overbridge and underbridge on Pakhowal Road will eliminate a key level crossing, improving through-traffic movement for residents of the corridor and reducing daily commute friction substantially.
The proposed Ludhiana–Bathinda–Ajmer Expressway will interconnect with the Delhi–Katra corridor near the Jodhan area, further expanding westward and southern road connectivity for Ludhiana residents in this corridor.
Ludhiana forms a key node in the Ludhiana–Delhi–Kolkata Industrial Corridor, one of 11 national industrial corridors, which is expected to drive sustained employment growth and real estate demand across the city's residential micro-markets.
Founded in 1975 in Agra, Eldeco Group has delivered integrated townships and group housing across Lucknow, Kanpur, Noida, Panipat, Panchkula, Bareilly, and Ludhiana over fifty years. Viviana inherits a track record of timely handover and transparent business practices that spans multiple real estate cycles.
Eldeco Viviana is registered with Punjab RERA under number PBRERA-LDH44-PR0916, providing buyers statutory protection, transparent timelines, and a clear grievance mechanism — a material advantage for purchasers of plots and built units alike.
Residential plots (129–468 sqm), 3 BHK villas, and 4 BHK luxury floors within a single 45-acre gated community allow buyers to choose by life stage and budget, while the entire community shares one set of premium amenities and one secure perimeter.
Pakhowal Road connects directly to Ludhiana's Industrial Areas A and B, sustaining strong rental demand. Its established social infrastructure — schools, hospitals, and three malls within a 6 km radius — underpins consistent residential value growth on this corridor.
The township's dedicated 22,000 sq ft clubhouse houses a swimming pool, gymnasium, yoga room, billiards, table tennis, cards room, and a double-height multipurpose hall, delivering a resort-style amenity set without requiring residents to leave the campus.
The Delhi–Amritsar–Katra Expressway's Jodhan interchange is approximately 11 km away, and Halwara International Airport is roughly 27 km distant. Both assets are under active development, positioning Pakhowal Road to benefit from the next wave of Ludhiana's connectivity infrastructure.
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