ELDECO VIVIANA, Pakhowal Road, Ludhiana

ELDECO VIVIANA

Eldeco Viviana - Villas, Floors and Plots on Pakhowal Road, Ludhiana

3 & 4 BHK, Residential Plots · Starting ₹1.36 Cr onwards

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RERA: PBRERA-LDH44-PR0916
45.00
Acres
The Address & The Vision

An Address Worth Owning

Eldeco Viviana is a gated residential township on Pakhowal Road, Ludhiana, developed by Eldeco Group across a total area of around 45 acres. The project brings together residential plots, 3 BHK villas and 4 BHK luxury floors within one planned community, a format Eldeco has repeated across its other Ludhiana addresses on G.T. Road.

The township is planned around a gated, secure layout with wide internal roads, landscaped green stretches and a clubhouse at its centre. Life here is built around the everyday rhythm of walks along tree-lined avenues, evenings at the amphitheatre or party lawn, and mornings on the jogging track, with the pace of the neighbourhood kept deliberately calm against the industrial energy of the wider city.

Design across the villas and floors leans on a language Eldeco describes as a meeting of classic proportion and contemporary comfort, an approach visible in the layout of the 3 BHK villas on 242 sq. yd. plots and the 4 BHK luxury floors that begin at 2,344 sq. ft. Interiors are planned for modular kitchens and considered fall ceilings, with reserved parking and round-the-clock CCTV surveillance built into the township's base specification.

Ludhiana's Pakhowal Road has firmed up as a destination for buyers moving away from denser, older parts of the city without moving away from its industrial and commercial core. Eldeco Viviana's position on this stretch, close to Industrial Area-A and Industrial Area-B and within reach of the Ludhiana-Ferozepur Highway, places it at a point where that shift is already underway.

For families evaluating a villa, a luxury floor or a plot on Pakhowal Road, Eldeco Viviana is presented as a single township that carries all three formats under one gated address.

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Gallery

A Look Inside

Configurations & Pricing

Choose Your Space

Starting from Rs. 1.36 Cr onwards

ConfigurationSizeStarting Price
Residential Plots
Plotted parcels within the gated township for custom villa construction
1389–5038 sq.ft.
3 BHK Villas
Independent villas on 242 sq yd plots with classic-contemporary design
2178 sq.ft.
4 BHK Luxury Floors
Independent luxury floors starting 2344 sq ft with modern layouts
2344 sq.ft.Rs. 1.36 Cr
Lifestyle

World-Class Amenities

Recreation at ELDECO VIVIANA, Pakhowal Road, Ludhiana
Recreation
  • Clubhouse
  • Swimming Pool
  • Amphitheatre
  • Party Lawn
Active at ELDECO VIVIANA, Pakhowal Road, Ludhiana
Active
  • Gymnasium
  • Tennis Court
  • Badminton Court
  • Jogging Track
Community at ELDECO VIVIANA, Pakhowal Road, Ludhiana
Community
  • Kids Play Area
  • Senior Citizen Sitting Area
  • 24/7 CCTV Security
  • Multipurpose Community Hall
Greens & Outdoors at ELDECO VIVIANA, Pakhowal Road, Ludhiana
Greens & Outdoors
  • Landscaped Gardens
  • Central Green Belt
  • Avenue Plantation
  • Water Feature
Master & Floor Plans

Master & Floor Plans

Detailed master plan and unit-wise floor plans available on request.

Master plan preview
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Location / Address

A Defining Address

Laton Kalan-1, Pakhowal Road, Ludhiana, Punjab 142022 · Pakhowal Road · Ludhiana

Pakhowal Road has grown into one of Ludhiana's preferred residential corridors, sitting close to the city's industrial employment belt while retaining a quieter, greener character than the older core of the city. The stretch connects onward to the Ludhiana-Ferozepur Highway and links residents to the wider Chandigarh-Ferozepur Highway network. It is also within reach of Ludhiana Junction, keeping the address tied into the city's rail and road grid.

Eldeco Viviana sits on this corridor at Laton Kalan-1, placing its villas, floors and plots within a stretch of Pakhowal Road that already carries established schools, hospitals and retail. The address offers direct connectivity to Industrial Area-A and Industrial Area-B, two of Ludhiana's principal employment hubs, making daily commutes to the city's business districts straightforward for residents.

Location map
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Connectivity

Location Advantages

Thoroughfares

  • Pakhowal Road — Direct frontage
  • Ludhiana-Ferozepur Highway — In the vicinity
  • G.T. Road (NH-1) — In the vicinity
  • Ludhiana Junction Railway Station — 9 km

Corporate

  • Industrial Area-A — Direct connectivity
  • Industrial Area-B — Direct connectivity
  • Focal Point Industrial Estate — In the vicinity

Hospitality

  • Radisson Blu Hotel MBD Ludhiana — In the vicinity
  • Hyatt Regency Ludhiana — In the vicinity
  • Park Plaza Ludhiana — In the vicinity
  • Hotel Kohinoor, Pakhowal Road — Close proximity

Education

  • Britannica International School — In the vicinity
  • DAV Public School — In the vicinity
  • Manav Rachna International School — In the vicinity
  • Guru Nanak International School — In the vicinity

Healthcare

  • Bhalla Hospital — In the vicinity
  • EVA Hospital — In the vicinity
  • Pancham Hospital — In the vicinity
  • Jindal Hospital — In the vicinity

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Beyond the Project

Infrastructure & Growth

Ludhiana-Ferozepur Highway

The highway running past Pakhowal Road connects the corridor to the Chandigarh-Ferozepur Highway network, improving daily commute times to the wider city and Ferozepur belt.

Halwara Airport

Ludhiana's Halwara Airport, being developed for expanded civilian operations, is positioned to improve air connectivity for residents living along the Pakhowal Road corridor.

Delhi-Amritsar-Katra Expressway

The under-development expressway corridor through Punjab is expected to shorten travel times between Ludhiana and key cities along the Delhi-Amritsar axis.

Ludhiana Southern Bypass

The bypass routes through-traffic around the dense city core, easing congestion on roads feeding into Pakhowal Road and adjoining residential belts.

Industrial Area-A and B Corridor

Ongoing upgrades to road infrastructure around Industrial Area-A and Industrial Area-B support faster commutes for residents working in Ludhiana's manufacturing and export hubs.

Build Quality

Specifications

Structure

  • RCC framed structure
  • Earthquake resistant design

Flooring

  • Vitrified tile flooring in living and bedrooms

Kitchen

  • Modular kitchen with chimney and hob provision

Bathroom

  • Premium CP fittings
  • Designer sanitaryware

Doors & Windows

  • Designer main door
  • UPVC/aluminium windows

Electrical

  • Concealed copper wiring
  • Modular switches

Security

  • Gated community with 24/7 CCTV surveillance
  • Dedicated security personnel
Why Invest

Compelling Reasons

1

Established Pakhowal Road address

Eldeco Viviana sits on Pakhowal Road, one of Ludhiana's recognised upscale residential corridors, placing it within a stretch that already carries schools, hospitals and retail infrastructure.

2

45-acre gated township

The project is planned across a total area of around 45 acres, giving residents a single gated address with internal roads, landscaping and shared amenities laid out at township scale.

3

Three formats, one address

Buyers can choose between residential plots, 3 BHK villas on 242 sq yd plots, and 4 BHK luxury floors starting at 2,344 sq ft, all within the same secured community.

4

Eldeco Group's North India track record

Eldeco Group has been developing residential and township projects in North India since 1975, with prior Ludhiana addresses including Eldeco Estate One on G.T. Road.

5

Direct industrial belt connectivity

The township offers direct connectivity to Industrial Area-A and Industrial Area-B, keeping commutes short for residents working in Ludhiana's manufacturing and business hubs.

6

Punjab RERA registered

Eldeco Viviana is registered with Punjab RERA under number PBRERA-LDH44-PR0916, placing the project's disclosures under the state's regulatory framework.

About the Developer

Eldeco Group

Founded in 1975 in Agra by S. K. Garg, Eldeco Group set out with a straightforward mandate: deliver real estate and construction projects on time, transparently, and to a consistent standard. Eldeco Housing and Industries Ltd. (EHIL) was incorporated in 1985 and subsequently listed on the Bombay Stock Exchange, making it one of the few developer-led entities in North India with an uninterrupted public-market and dividend-paying record. Over five decades the group has grown from a single-city operation in Agra to a structured, two-company platform operating across 20 cities and three distinct asset classes.

Eldeco's operating discipline has been shaped by a consistent principle: growth without diluting delivery quality. When Pankaj Bajaj — an IIM Ahmedabad alumnus — formed Eldeco Infrastructure and Properties Ltd. (EIPL) in 2000 to pursue Delhi-NCR opportunities, the group moved quickly into Noida and Greater Noida while sustaining its Lucknow and Kanpur base through EHIL. Townships were rolled out to Sonepat, Panipat, Ludhiana, and Jalandhar using an integrated-format model. Foreign capital followed: Och-Ziff, a major global hedge fund, took an equity position in EIPL, and township projects in Lucknow and Jalandhar drew FDI partnerships. More recently, HDFC Capital Advisors and Eldeco have built a co-investment platform currently sized at Rs 1,500 crore, targeting 18 residential projects with a stated revenue potential of Rs 11,000 crore.

The group's portfolio spans every major real estate category. On the residential side it covers large-format integrated townships, high-rise condominiums, plotted developments, low-rise gated communities, and luxury villas under the Terra Grande brand in hill destinations such as Kasauli and Rishikesh. Commercial output includes Eldeco Centre in Malviya Nagar, Delhi — recognised at the CNBC AWAAZ Real Estate Awards 2023 as Best Commercial Project in North Zone — and retail complexes and office buildings in Lucknow, Kanpur, and the NCR. The industrial vertical is anchored by the 1,200-acre Eldeco SIDCUL Industrial Park in Sitarganj, Uttarakhand, developed through a joint venture with SIDCUL in the public-private partnership format. Aggregate delivered area across all categories now exceeds 60 million sq ft.

Eldeco operates from the position that a home purchase is the single largest financial commitment most families make, which shapes every decision from site selection to possession handover. The group's two operating entities — BSE-listed EHIL for Uttar Pradesh and privately held EIPL for the rest of North India — maintain separate governance structures while sharing a unified brand standard. Over 30,000 customers across Lucknow, Kanpur, Agra, Noida, Greater Noida, Gurgaon, Panipat, Ludhiana, Bareilly, Gorakhpur, Rudrapur, and a dozen other cities have received possession, a record the group treats as its most durable credential.

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Frequently Asked Questions

Where is Eldeco Viviana located in Ludhiana?+
Eldeco Viviana is located at Laton Kalan-1 on Pakhowal Road, Ludhiana, Punjab 142022, one of the city's established residential corridors.
What configurations are available at Eldeco Viviana?+
Eldeco Viviana offers residential plots, 3 BHK villas and 4 BHK luxury floors within a single gated township on Pakhowal Road.
Is Eldeco Viviana RERA approved?+
Yes, Eldeco Viviana is registered with Punjab RERA under registration number PBRERA-LDH44-PR0916.
How big is the Eldeco Viviana township in Ludhiana?+
Eldeco Viviana is developed across a total project area of around 45 acres on Pakhowal Road, Ludhiana.
Who is developing Eldeco Viviana on Pakhowal Road?+
Eldeco Viviana is developed by Eldeco Group, a North India focused real estate developer that has been active since 1975 with prior Ludhiana projects such as Eldeco Estate One on G.T. Road.
What is the connectivity like around Eldeco Viviana, Ludhiana?+
The project sits on Pakhowal Road with access to the Ludhiana-Ferozepur Highway, and it offers direct connectivity to Industrial Area-A and Industrial Area-B, two of the city's established employment hubs.

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